Sustainable Market Strategies as Correlates of Human Capital Development: Empirical Evidence from Tertiary Institutions in Anambra State, Nigeria
DOI:
https://doi.org/10.61227/arji.v6i3.193Keywords:
Sustainable market strategies, human capital development, focusing on skill acquisition, educational competencies, employment generationAbstract
Sustainable market strategies are critical in shaping effective human capital development, especially within educational institutions. These strategies align academic training with real-world market needs, fostering competencies that are crucial for navigating and contributing to a sustainable economy. Consequently, the present study examined the relationship between sustainable market strategies and human capital development, focusing on skill acquisition, educational competencies, and employment generation among students in tertiary institutions in Anambra State, Nigeria. A descriptive correlational research design was employed, and data were collected from 202 students using a structured questionnaire distributed through an online survey. The questionnaire covered the impact of sustainable market strategies on various aspects of human capital development. Data were analyzed using multivariate tests and between-subjects effects analysis. The results revealed a significant relationship between sustainable market strategies and all three dimensions of human capital development. Sustainable market strategies were found to significantly enhance skill acquisition (F = 17.972, p < 0.001), educational competencies (F = 12.000, p < 0.001), and employment generation (F = 9.355, p < 0.001) across different age groups. The findings suggest that sustainable market strategies play a critical role in fostering human capital development in educational settings. The study concludes that adopting sustainable market strategies is essential for promoting skill acquisition, improving educational outcomes, and generating employment opportunities for students. These results provide empirical evidence supporting the integration of sustainable market practices in tertiary education to enhance human capital development.Downloads
References
Abaku, T., Calzati, S., & Masso, A. (2021). Exploring digital sustainability of/through Estonia’s e-residency: Africa’s case and the importance of culture for sustainability. Digital Policy, Regulation and Governance, 23(3), 300-313.
Amuda, Y. J., & Alabdulrahman, S. (2024). Cocoa, Palm Tree, and Cassava Plantations among Smallholder Farmers: Toward Policy and Technological Efficiencies for Sustainable Socio-Economic Development in Southern Nigeria. Sustainability 2024, 16, 477.
Angwaomaodoko, E. A. (2024). An Analytical Study on the Reformation of the Nigerian Education System. Path of Science, 10(2), 10-22178.
Chan, D. W., Olawumi, T. O., Saka, A. B., & Ekundayo, D. (2024). Comparative analysis of the barriers to smart sustainable practices adoption in the construction industry between Hong Kong and Nigeria. International Journal of Construction Management, 24(14), 1499-1509.
Chin, T., Li, G., Jiao, H., Addo, F., & Jawahar, I. M. (2019). Career sustainability during manufacturing innovation: a review, a conceptual framework and future research agenda. Career Development International, 24(6), 509-528.
Hussain, F., Saifuddin, Q., & Khan, I. U. (2020). Striving to implement green human resource management (GHRM) policies and practices: A Study from HR Managers Perspective (FMCG Sector). International Journal of Management Excellence (ISSN: 2292-1648), 14(2), 2037-2051.
Jerónimo, H. M., Henriques, P. L., de Lacerda, T. C., da Silva, F. P., & Vieira, P. R. (2020). Going green and sustainable: The influence of green HR practices on the organizational rationale for sustainability. Journal of business research, 112, 413-421.
Maijamaa, B., Adehi, M. U., Modu, B., & Umar, M. I. (2023). Technology-Driven Social Innovation in the Emerging Market. In Fostering Sustainable Businesses in Emerging Economies (pp. 1-21). Emerald Publishing Limited.
Ogunode, N. J., Abdulrazak, A., & Abubakar, J. A. (2023). Digitalization of Educational Institutions in Nigeria: Benefits, Problems and Solutions. World of Semantics: Journal of Philosophy and Linguistics, 1(1), 12-24.
Okocha, E. R., Agina, E. K., & Agu, A. O. (2023). Integrating Environmental Sustainability into Destination Marketing Strategy towards Destination Competitiveness: Evidence from Nigeria. Nigerian Academy of Management Journal, 18(1), 96-108.
Osabohien, R., Worgwu, H., Rafi, S. K., Adediran, O., Matthew, O., & Aderounmu, B. (2022). Impact of business innovation on future employment in Nigeria. Managerial and Decision economics, 43(8), 3795-3806.
Raimi, L., & Lukman, F. M. (2023). Rethinking sustainable development under climate change in Nigeria: A strategic analysis. In Corporate resilience: Risk, sustainability and future crises (pp. 73-91). Emerald Publishing Limited.
Rendtorff, J. D. (2022). Managing for the common good: Rethinking the business corporation beyond profit-maximization. New Economies for Sustainability: Limits and Potentials for Possible Futures, 177-196.
Suleman, A. R., Amponsah-Tawiah, K., Adu, I. N., & Boakye, K. O. (2022). The curious case of green human resource management practices in the Ghanaian manufacturing industry; a reality or a mirage?. Management of Environmental Quality: An International Journal, 33(3), 739-755.
Additional Files
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 author
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
