Business Improvement Strategy Using Digital Marketing In The Informal Sector Of A Stove Factory In Joyo Agung Malang

Authors

DOI:

https://doi.org/10.61227/inisiatif.v3i1.186

Keywords:

Business Improvement Strategy, Digital Marketing, Stove Factory

Abstract

Community service is an essential obligation of higher education that lecturers must do in order to impart information and broaden the public's understanding in numerous domains. The activities scheduled take place in the stove plant located at Jl. Joyo Agung No. 60, Tlogomas, Kec. Lowokwaru, Malang City. An example of a community service activity is using marketing methods that utilize information technology to assist the informal sector. The researchers employed the Participatory Action Research (PAR) approach to actively engage with stove factory players in the field and educate them on the utilization of social media for online marketing of stoves.

Downloads

Download data is not yet available.

References

Dharmayuni, L., & Khairuddin, B. (n.d.). Implementasi Penerapan Balanced Scorecard Studi Kasus: Kementerian Kelautan dan Perikanan.

Fauzi, I. R. (2013). ALTERNATIF STRATEGI PENGEMBANGAN INDUSTRI BARANG JADI KARET DI INDONESIA. Warta Perkaretan, 32(2), Article 2. https://doi.org/10.22302/ppk.wp.v32i2.37

Haryono, J. M. (2017). POTENSI MEDIA SOSIAL BAGI USAHA KECIL DAN MENENGAH (UKM) DI MALANG RAYA.

Kamil, I., Bakri, A. A., Salingkat, S., Ardenny, A., Tahirs, J. P., & Alfiana, A. (2022). Pendampingan UMKM melalui Pemanfaatan Digital Marketing pada Platform E-Commerce. Amalee: Indonesian Journal of Community Research and Engagement, 3(2), 517–526. https://doi.org/10.37680/amalee.v3i2.2782

Purba, E., & Trianovie, S. (2023). Penyuluhan UMKM Di Era New Normal Dengan Memprioritaskan Ekonomi Digital Marketing. 3(2).

Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), Article 1. https://doi.org/10.21009/JPMM.001.1.01

Purwati, R., Firdaus, F., Yulianto, A., & Hapudin, H. (2022). Pendampingan Penerapan Strategi Pemasaran Berbasis Digital Bagi UMKM Desa Tegalsari. Inisiatif : Jurnal Dedikasi Pengabdian Masyarakat, 1(1), Article 1. https://doi.org/10.61227/inisiatif.v1i1.6

Ramdan, I. M. (n.d.). MEMPERBAIKI KONDISI KESEHATAN DAN KESELAMATAN KERJA SEKTOR INFORMAL MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY PERUSAHAAN.

Rini, H. S. (2012). DILEMA KEBERADAAN SEKTOR INFORMAL. Komunitas, 4(2), Article 2. https://doi.org/10.15294/komunitas.v4i2.2415

Ulum, B., Hasib, M., Djatmiko, A. A., Rahayu, D. A., & Suseno, P. (2023). Pendampingan UMKM dalam Mengembangkan Strategi Pemasaran Produk pada Media Sosial dan Platform E-Commerce. 1.

Umiarso, & Rijal, S. (2019). Kristalisasi Nilai Materialisme dalam Pembentukan Perilaku Konsumeristik di Kalangan Masyarakat Perkotaan Banda Aceh. Kontekstualita, 34(01), Article 01. https://e-journal.lp2m.uinjambi.ac.id/ojp/index.php/Kontekstualita/article/view/1274

Wibawa, M. S., Dewi, N. A. N., & Trisnayanti, N. L. P. R. (2020). Teknologi Tepat Guna dan Penambahan Alat Produksi untuk Meningkatkan Produktivitas Usaha Bolu Labu. Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat, 3(1), 25–33. https://doi.org/10.31334/jks.v3i1.966

Additional Files

Published

2024-10-03

 

How to Cite

Anam, R. K. (2024). Business Improvement Strategy Using Digital Marketing In The Informal Sector Of A Stove Factory In Joyo Agung Malang . Inisiatif : Jurnal Dedikasi Pengabdian Masyarakat, 3(1), 75–82. https://doi.org/10.61227/inisiatif.v3i1.186

Issue

Vol. 3 No. 1 (2024): Inisiatif : Jurnal Dedikasi Pengabdian Masyarakat

Section

Articles

License

Copyright (c) 2024 Author

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Similar Articles

1 2 3 > >> 

You may also start an advanced similarity search for this article.